About What Is Truth (WIT)

The story behind the growth hub

Brief history

WIT has a long history of working to establish channels that provide access to knowledge that goes beyond pop cultural viewpoints. Throughout our journey, a lot of us began to feel dissatisfied with what was deemed normal and being labelled for not conforming.

It took some work to realize that the orthodox view of functioning is in most part outdated and conflicts with contemporary knowledge. The realization that there are better ways to think and be has led to a joint effort to build a hub for progressive support materials.

THE first steps

Based on our martial arts background, WIT started out with the aim to address the gap in mental preparation for combat sports by bridging the divide between academic research and the practical requirements of athletes. The materials provided integrate knowledge from neuropsychology, sports, and cognitive sciences, to help to become combat-wise.

(Read more about the efforts and the historical background in the From the founder’s point of view)

Our first study, The Brain and Combat: Brain Science in Grappling Competition series is comprised of 7 chapters to provide an understanding of the mental and physiological processes that drive competition outcomes. The chapters give a unique insight into the nature of close combat, where one can directly witness how mental battles translate into physical ones and how brains fight before bodies move.

Growing beyonD

Training regularly simultaneously stretch our physical and mental skills, making martial arts a rich soil to grow in. Starting with a well-defined goal, such as competition success, the energy is channeled so well that it can bring a profound result very fast. People who are focused on winning a tournament work hard for themselves in ways that they normally wouldn’t or couldn’t do. Through this effort, they uncover the core of human dynamics that can be extended to all areas of life.

While it’s tempting to believe that winning on the mat is a guarantee of success in life, this isn’t always the case. Lack of adequate support can hinder the process of adapting the experience to areas outside of the mat. And so, our next quest became to develop progressive courses that can help athletes, and those who are exposed to high levels of adversity, to navigate better and reach higher.


Our research efforts are led by counsellor Ydus (MSc Psych, Biotech) coming from grappling background. Founding members include mixed martial artists Martin Leblanc, who oversees the publishing efforts, and Julian Amore, Assistant Editor and Store Manager. In charge of responding to customer inquiries is Dale Campbell, Head of Partner Care, and the main point of contact for press and brand collaboration.

We are open to discuss the possibility of working together with training clubs to create customised curriculum that focuses on competition outcome, and to develop protocols for trainers who specialize in competition support. Please contact us with any inquiries.


The name What Is Truth is a reference from religious history, although stems much deeper into philosophical grounds. The word ‘truth’ (alethia) refers to disclosure, being apparent, as opposed to being an accurate description of the current state of the world around us. In the religious scene, the question ‘What is truth’ was given to Jesus Christ during his hearing before his crucifixion. In the classic religious interpretation, this scene speaks to the blindness of material rulers.

As the truth that Pontius Pilatus was asking about was Jesus himself, standing before his very eyes. The reference here, however, is used in the Jungian meaning, where Jesus Christ symbolises the self (‘I am the way and the truth and the life’). Which is closely associated with the Greek meaning of truth (alethia), the world as seen by the self. This is the state of realising our self and reaching the understanding that for all of us, truth is what our self makes of it.

(Read more about the symbols and concepts we use in the Glossary)