General Inquiries
contact@whatistruth.life
Press Inquiries
Dale Campbell
BST timezone
Operation time
6 am to 8 pm BST
London, UK

Build a club
with a
literal competitive
advantage.

Specialised in competition results, the What Is Truth affiliate program equips aspiring club owners with all the tools needed to build a hub of champions.

Get the support

Become an affiliate and grow beyond your widest dreams.

Ethical framework

Get a solid framework of coaching, club ethics, physical and mental training methods backed by scholars.

Brading kit

Choose from out-of-the-box or customised branding to establish an engaging brand.

Coaching support

Get coaching materials and strategic guidance for a training structure that is competition optimised.

Business support

Get the tools for managing a club and running a business, from digital presence to paperwork.

Starting or already having a club?

Go strong
with premium
tools and support.

Break out from the commodity market through a cutting-edge knowledge framework, high principles, and respectful prices. You can count on receiving support across all aspects that is needed to run a successful and engaging club.

WHAT TO EXPECT?

Affiliate packages
to start.

Look through our affiliate packages. All of them deliver premium materials and support to help you build a club of distinction.

Set up fee
£2870 One-off cost
Covers 1 year support and maintenance
  • Marketing assets
  • Club management tools
  • Business assistance
  • Monthly instalments
  • Certification program
Contact us

Discretionary discounts are offered for those from lower socioeconomic backgrounds or developing countries—please indicate in your inquiry.

Standard affiliate package includes

For all affiliates

  • Own domain, custom email
  • Search optimised website with hosting, content and maintenance
  • Membership management platform subscription
  • Review of safety and training environment
  • Review and refinement of class structure
  • Coach access to the Brain & Combat competition preparation series
  • 50% discount for your members to the Brain & Combat series
  • Custom gear manufacturing management
UK only affiliates

  • Business and insurance registration
  • Client onboarding papers, waivers, contracts
For extra charge

  • Custom branding
  • Extra support
Set up fee
£8110 One-off cost
Covers 1 year support and maintenance
  • Certification program
  • Competition optimisation
  • All from Standard
  • Monthly instalments
  • Lifelong support
Contact us

Discretionary discounts are offered for those from lower socioeconomic backgrounds or developing countries—please indicate in your inquiry.

Certified affiliate package includes

For all affiliates

  • Coach access to the Professional Certificate in Combat Sport Coaching program — up to 3 coaches
  • Support during the program for successful completion
  • Digital and printed certificate with case
  • Review and optimisation of competition strategy
  • Optimisation of business model for premium services
  • Review and recommendation on pricing strategy
  • All materials and support offered in standard package
UK only affiliates

Same as in Standard affiliation package.

For extra charge

Same as in Standard affiliation package.

Per year
£1430 One-off cost
Covers 1 year support and maintenance
  • Ongoing marketing maintenance
  • Ongoing business maintenance
  • Ongoing support
  • Monthly instalments
Contact us

Discretionary discounts are offered for those from lower socioeconomic backgrounds or developing countries—please indicate in your inquiry.

Ongoing maintenance includes

For all affiliates

  • Maintenance of domain, email, website
  • Ongoing access to coaching materials
  • Ongoing discount to your members on the Brain & Combat series
  • Maintenance of business subscriptions
UK only affiliates

Same as in Standard affiliation package.

For extra charge

Same as in Standard affiliation package.

The core

Principles.

Please review our core principles as they fundamentally define if we’re a good cultural fit for your endeavour.

0
Combat is NOT for everybody

We’re not keen on marketing combat sports as a fun social activity. Not everyone is wired for walking into physical conflicts. In fact, it only suits about 15-25% of the population by default. We focus on them.

0
Growth is unique for everyone

Training in own or custom gear is encouraged, as long as it meets safety standards and is clean. Uniformity suppresses creativity, so we don’t support forcing people to wear exclusively club-branded gear.

0
Training is mostly periodical

We promote easy enrolment and easy pause, as life is hectic and forced contracts, cancellation fees, and other penalties of leaving block the way back to training for a lot of people.

0
Coaching is self-reflection

Working with people is not intuitive as biases operates invisibly. The ability to reflect and refine one’s own approach to people is what makes a good coach, medals and years alone are not enough.

0
Safety is paramount

We stress that combat sports, especially competitions, are inherently dangerous and require safety measures and protective practices to be ingrained into the class structure.

0
Quality needs to be reflected

What is Truth is a premium affiliate system built on massive investments in private and academic resources to set a new bar for combat sport coaching. We expect our partners to reflect this in their self-presentation and prices.

Join now to

Build a club
that is engaging and successful.

Amazing support

“I tell you what, there has never been a question they couldn't answer for me. The package is incredible, I could never pull the business off without that. Not much I understood from the tech part, but all works smoothly and people say we look very sharp.”

S. Rickson

Club Manager, UK

Let's get you there

Contact us
to become an affiliate.

We’re looking forward to discussing the details of your affiliate membership. Please let us know your location and the current stage of your club in your message, and we will get back to you within a day on how to proceed.

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