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contact@whatistruth.life
Press Inquiries
Dale Campbell
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6 am to 8 pm BST
London, UK
What Is Truth

Growing
With
Purpose.

Every step of the way.

What Is Truth Growth Hub is an innovative platform that serves as a comprehensive guide to manage the journey of combat sports. Through structured pathways, you will receive the support needed to achieve your goals, whether you are a competitive athlete or pursuing personal growth for lasting success in other areas of life.

What Is Truth

We've built the hub because we believe that martial arts are rich soil for even the smallest seeds to grow.

We come from all walks of life, but none of us fight for fun. We’re in it to forge confidence from dread, opportunities from closed doors, and community from solitude—transforming our lives into a greater experience. That’s our goal for everyone.

Choose your support

For success in
combative arts.

You will have access to the tools needed to become a lifelong champion and attain your life’s goals. The hub’s pioneering preparation programs offer the niche expertise that helps you achieve your competition goals, establish a lasting reputation, and raise your future.

Online Competition Preparation Guide
Topic

A 7-chapter handbook of competition preparation for close combat (grappling, MMA, etc.) designed help you understand fight dynamics and build your preparation routine.

Unlimited

  1. Strategy and skills
  2. Confidence myth
  3. Decoding competition
  4. Long term prep methods
  5. Short term prep methods
  6. The silver plateau
  7. Recovery from loosing

1on1 Making of a Champion Coaching Program
Topic

Advanced, short-term coaching program designed to advance in close combat (grappling, MMA, etc.) by offering tailored guidance to reach a new level in your competition journey.

Limited spaces

  • Session 1 – Mapping
  • Session 2 – Planning
  • Session 3 – Building
  • Session 4 – Delivering
  • On-demand – Refining

Online Social & Personal Functioning Courses
Topic

Research-based, progressive resilience courses to learn to navigate power dynamics beyond the mat and to create additional opportunities for life progression.

In dev

  1. Power dynamics
  2. The components
  3. The interactions
  4. Response types
  5. Situational practices
  6. Complex practices
  7. Interactive game

WIT

A unique pragmatic approach to combat philosophy.

WIT represents a unique approach to understanding and managing close combat stress by offering an unprecedented integration of study disciplines that sets it apart from any existing program available out there.

Utilising resources validated by peer-reviewed journals and/or senior practitioners, our research and publishing follow human-centred psychological approaches and the ethical guidelines set by research authorities.

Why traditional
approaches fall short?

#1

Combat is not sport.

There is no psychological similarity between running a marathon and being punched in the face. It’s only due to the loose definition of sport that allows for calling combat sport; otherwise, the internal mechanisms involved are fundamentally different.

#2

Stress is not in the head.

Stress is the scientific term used to describe the physiological changes that take place in the body. Accordingly, it is not just in the head, but all over the body, and as such, profoundly changes the condition and responsiveness of the person.

#3

Performance stress is not the issue.

Contrary to what is commonly believed, competition stress is not primarily caused by performance stress in combat sports. It is caused by combat stress, involving the deeper layers of the brain that are inaccessible through the toolkit of sport psychology.

Our multi-disciplinary
framework.

By combining learning psychology, biomechanics, combative arts practice, modern psychology concepts, and traditional philosophy, the platform represents a revolutionary approach to fight sports and provides a cohesive system that tackles the unique challenges of close combat competitions.

WIT advanced professional Combat Sport Coach certification program framework

Services and involvements

Combat isn't about being the strongest; it's about being the most prepared.

Competition coaching

We support combat athletes in creating their competition prep strategy based on their learning needs and professional history. All program is tailored to individual competition goals.

Certification program

We're building a modular certificate program in Combat Sport Coaching that gives the niche skills to lead clients to success in high-stakes disciplines such as close combat, where regular coaching and fitness skills fall short.

Club support

We can provide guidance to club owners and trainers on how to foster engagement, build efficient curriculums, and improve their club's performance in competitions.

Competition support on a different level.

Unique blend of expertise

The Hub connects theoretical knowledge with practical application through incorporating resilience research, combative art training models, and applied sciences. Delivering structured growth pathways for those who have chosen combative arts as their means of reaching high and going far.

Exceptional quality materials

The curated content is expertly written to deliver complex concepts in simple and actionable way. The Hub’s premium quality approach involves using high-quality visual materials, regular updates to reflect evolving knowledge, providing great customer care and using approachable language.

Need-based programs

Beyond the core content of the platform, advice on further personalisation and fully tailored coaching support are also available to cater for differences in personality, carrier stage, social matrix, body condition, and personal history.

Self-guided growth

Online competition preparation guide for fighters.

Break away from the crowd with a 7-chapter structured digital series that creates new foundations for close combat efficiency and self-governance.

Carrier move

Professional certification program for coaches.

Gain a professional advantage by completing a specialised certification program that provides niche insight into the demands and support strategies in combat sports.

From our Journal

Recently published

April 21, 2025
  • J. Amor
  • Posted by J. Amor

Introduction: When Pressure Takes Over If you’ve ever found yourself drained down during mid-tournament, you...

March 17, 2025
  • M. Leblanc
  • Posted by M. Leblanc

There’s a strange idea out there about training—that it’s one long, continuous journey. Like someone...

February 28, 2025
  • M. Leblanc
  • Posted by M. Leblanc

Are you working on building up your competition profile? We have assembled a large number...

January 22, 2025
  • M. Leblanc
  • Posted by M. Leblanc

Introduction Competing in a Brazilian Jiu Jitsu tournament can be a truly exhilarating and a...

December 13, 2024
  • M. Leblanc
  • Posted by M. Leblanc

Thinking of dialling up your competition routine? To look for opportunities, we have created a...

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Branded gear and protection for comfy and safe training.

Limited series

  • Finger tape
  • Gym towel
  • Gi
  • Rashguard

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