From the founder’s point of view


Advancing in life, which involves achieving competition goals or higher social positions in any field, is a difficult challenge for those who are not stereotypical or have extensive social support. For athletes, whether professional or hobbyist, the media provides a standard view of a specific build and personality type expected to progress. Any deviation from that image, such as being slightly shorter, slimmer, or less extroverted, is commonly results in being left without adequate support.

Support makes a champion from various body and personality types, and is essential to navigate through the noise and the crowd.

For competition success, advice on physical preparation is abundant, with different levels of maturity and depth. Conversely, mental skills, core of competition skills, commonly remain unrecognized. The need for adequate self-governance, as the single most impactful skill in competition, is lacking in training protocols.

Why is it like this?

The two potential underlying reasons for the current state of things:

  • The unresolved gap between the research materials that could contribute to general knowledge and the applicability of the theories in real life context. The major challenge is still finding ways to operationalize ideas on how to build competence, whether it’s specifically competition skills or general ability to navigate life, leaving the door open for misinterpretation and lack of adoption.

  • Training clubs as sources of peer support has been largely unrecognized, while they are instrumental in the development of life skills. They offer alternatives to traditional services for those who are deemed to be non-typical and/or uncomfortable getting involved in systemized healthcare. The failure to recognize training as a means of self-improvement results in great negligence in setting standards and providing reliable guidance.

It can be improved

We set forth to discover and translate relevant academic knowledge and create progressive programs in order to support our people. Where we can’t find relevant literature, we create a study opportunity and build a theoretical model as a basis for practical guidance.  
Our core research revolves around individuals with high assertiveness (often referred to as driven, highly self-oriented, or having strong self-agency), because conflicting the stereotypical ‘hopeless’ image of a help-seeker makes finding support in traditional healthcare settings significantly more challenging.

To guarantee the usefulness of the courses and articles presented, we refrain from discussing the theoretical background of each piece, but usually include the considerations in a summary article. Efficient practices require clean, noise-free guidance. For that reason, the modules and chapters are concise and practical, and use a clear language.

Who is working on ‘What Is Truth?’

At the founding board, counsellor Ydus, researcher and author, has progressed from molecular biology to the psychology of well-being, with a hectic 20-year journey in martial arts. The counsellor acknowledged that grappling competitions have the unique ability to demonstrate the direct physical manifestation of mental battles, showing how brains fight before bodies move. The first studies of this phenomenon grew into the seven-chapter competition preparation guide.

Today with the regular authors and contributors of the site, we’re continuously working toward providing the missing support for safe training and advancing in life.

How to get involved

We’re constantly looking for high-quality materials to adopt, and we are eager to invite established professionals to share knowledge and collaborate with us. As a part of the vision, we warmly welcome club owners and lead coaches who have the capacity to team up for a research project. Please feel free to kickstart the conversation at

We’re also open to discussing investment options with those who see value in our objectives and have the resources to support the course development. Please contact

To be notified of future posts and updates, please join the conversations on Instagram. If you’re interested in covering our story, there is a selection of assets available in our press room.

About the author


MSc (Hons) Life sciences, PC Cognitive psychology, Brazilian Jiu-Jitsu